Bitget, a leading global cryptocurrency exchange, is making a bold entry into the world of motorsport by becoming the official sponsor of driver Flávio Sampaio in the 2025 Porsche Cup Brasil. This partnership, set to debut with the opening race in April, represents the merging of financial innovation with the fast-paced world of racing.
A Strategic Collaboration
The sponsorship aligns Bitget with Porsche’s legacy of speed and precision, creating an exciting connection between crypto enthusiasts and motorsport fans. By backing Flávio Sampaio in the Porsche Carrera Cup Brazil 2025, Bitget aims to strengthen the relationship between sports and cryptocurrency, reinforcing its commitment to global expansion.
The championship season, which began on March 22nd and 23rd at Velocitta in Mogi Guaçu, will continue until November, concluding with the final race on November 8th and 9th at Interlagos, São Paulo. This collaboration also marks Bitget’s entry as the first cryptocurrency exchange to have its branding on a competing car in Latin America’s premier Grand Touring series.
Bitget’s Expanding Sports Portfolio
Bitget has a strong history of partnerships in the sports world. Previously, the exchange collaborated with football legend Lionel Messi from 2022 to 2024 and sponsored Juventus’ women’s football team in Italy. Additionally, Bitget continues to support elite athletes, including Turkish wrestling champion Buse Tosun Çavuşoğlu, boxing gold medalist Samet Gümüş, and national volleyball player İlkin Aydın.
Speaking about the partnership, Flávio Sampaio shared his enthusiasm: “I’m incredibly excited about joining forces with Bitget. This partnership presents an opportunity to introduce motorsport fans to the world of cryptocurrency. Motorsport and crypto investing share similar qualities passion, strategy, and a desire for high performance. I believe we can build a strong connection between these two communities.”
Flávio Sampaio began his career in karting at the age of 12, competing in top regional and national championships. In 2007, he transitioned to Stock Jr., the entry-level category for Stock Car racing, followed by a move to Stock Light with ATW Racing in 2008. He later competed in the Mini Cooper Challenge in 2010 and entered the GT3 Challenge in 2014, showcasing his versatility as a professional driver.
A High-Performance Partnership
The collaboration will see Flávio Sampaio’s Porsche 911 GT3 Cup car wrapped in Bitget’s signature black-and-cyan livery, symbolising the exchange’s commitment to precision, speed, and reliability. Featuring a 510CV engine, the car reflects the efficiency and high performance that also define Bitget’s cutting-edge trading technology.
Bitget’s Managing Director, Gracy Chen, highlighted the significance of the sponsorship: “This partnership is more than just racing it’s about driving innovation in the crypto sector. Flávio’s dedication to motorsport aligns with Bitget’s core values of strategy, adaptability, and performance. By supporting a world-class driver in a series known for its intensity and precision, we’re able to engage with an audience that values both technology and calculated risk-taking.”
Engaging Fans with Exclusive Experiences
The Porsche Cup Brasil attracts Brazil’s top motorsport fans, making it an ideal platform for Bitget to connect with a broader audience. Bitget will offer VIP guests unique experiences, including access to the Paddock Terrace, where they can view live race data and driver communications in real-time. Additionally, guests will have the opportunity to tour the pit lane, meet drivers, and participate in Porsche Experience Rides, getting an adrenaline-fueled ride alongside professional racers while sporting Bitget-branded helmets.
Strengthening Bitget’s Presence in Brazil
With over 40 million cryptocurrency users, Brazil represents a key market for Bitget’s growth. This sponsorship further solidifies the exchange’s commitment to engaging with local communities and expanding its global footprint.
As Bitget and Porsche Cup Brasil join forces, this collaboration redefines the synergy between high-speed racing and cutting-edge financial technology. With engines revving and markets surging, Bitget is poised to lead the future of both motorsport and cryptocurrency innovation.
