Innovative Partnership Enhances Personalized Wine Shopping Experience
Preferabli, the leading AI-driven product discovery and recommendation platform in wine, spirits, and food, has announced an exciting new partnership with Albertsons Companies. This collaboration brings Preferabli’s advanced technology to Albertsons’ direct-to-consumer wine shipping platform, Vine & Cellar Reserve. The platform, now available exclusively to customers in California, will allow wine enthusiasts to discover wines suited to their individual tastes, using Preferabli Sensorial AI℠.
A New Era in Wine Discovery
Preferabli’s innovative platform transforms how consumers discover wine. The technology combines machine learning with human expertise, enabling shoppers to find wines based on personal taste preferences, with guided recommendations and pairing suggestions. This partnership marks the first integration of Preferabli’s AI technology into a curated grocery retailing platform, elevating the customer experience at Albertsons.
Pam Dillon, co-founder and CEO of Preferabli, shared her excitement about the partnership: “We’re envisioning a world where shopping is personalized, powered by both machine intelligence and the human touch. Our technology extends the potential of human connection, creating meaningful relationships with customers at scale.”
The advanced technology behind Preferabli’s wine recommendations draws from hundreds of characteristics per wine, ensuring highly personalized and accurate suggestions. According to Andrew Sussman, co-founder and CTO of Preferabli, “Our platform provides various ways for shoppers to express their preferences, opening the door to an unparalleled discovery journey. No other platform offers our level of data depth or domain expertise.”
Curated Selection with Personal Touch
Vine & Cellar Reserve is an enhanced version of Albertsons Cos.’ original Vine & Cellar platform, available exclusively to Safeway, Albertsons, Vons, and Pavilions customers in California. It offers a diverse range of wines, from everyday favorites to rare, specialty wines from smaller global vineyards that are typically not available in national supermarkets. The collection is curated by Master of Wine Curtis Mann and his expert team, with wine prices ranging from $10 to over $1,000 per bottle.
Curtis Mann, Group Vice President of Alcohol at Albertsons Cos. and Master of Wine, explained, “Vine & Cellar Reserve was created to offer our customers access to a curated selection of premier wines from around the world. By integrating Preferabli’s technology, we are taking personalized wine discovery to the next level, helping customers explore wines that align with their unique preferences.”
Cutting-Edge Technology for Wine Enthusiasts
Preferabli’s platform is powered by machine learning techniques protected by 12 patents and backed by an extensive database containing hundreds of characteristics for millions of wine products. Built by experts in physiology, applied mathematics, and wine mastery, Preferabli provides personalized, taste-based recommendations on a 1:1 basis, unlike crowdsourced models. With its intuitive design, the platform offers the same level of expertise as a human sommelier, but at scale.
This strategic partnership marks a significant step toward shaping the future of wine discovery and personalized customer experiences. Through Preferabli’s advanced AI technology, Albertsons Cos. continues to set the bar for innovation in the grocery retail and wine industries.
