Lexar, a global leader in storage solutions, recently showcased its innovative products at the DJI-RETAIL flagship store located on Regent Street, one of London’s most famous shopping districts. The store serves as a prime location for Lexar to present its latest range of high-performance storage solutions, aimed at empowering content creators and professionals alike. The event marks a major milestone in Lexar’s continued commitment to innovation and expanding its footprint in the global market.
Lexar’s Impressive Growth and Global Reach
Lexar’s commitment to growth and innovation continues to drive the company’s success. With its products now available in over 60 countries worldwide, Lexar has become a trusted name in storage solutions. The brand saw a remarkable 60% year-over-year growth in global business in 2023. Europe, which is a key strategic region for Lexar, experienced an impressive 159% year-over-year increase in sales. Lexar is on track to continue this growth, forecasting an additional 100% year-over-year increase in the first half of 2024. The brand’s expansion is a testament to its superior products and dedication to customer satisfaction.
ARMOR Series at DJI-RETAIL Flagship Store
At the flagship store, Lexar introduced its groundbreaking ARMOR Series, which was highlighted by a striking ice sculpture. This series, consisting of the ARMOR 700 Portable SSD and ARMOR GOLD and SILVER PRO SD memory cards, is engineered for extreme durability and high performance. “The ARMOR SD cards are the first in the world to be crafted from stainless steel, delivering exceptional durability and strength.” Meanwhile, the ARMOR 700 Portable SSD, rated IP66 for dust and water resistance, is designed to withstand harsh outdoor conditions, making it the ideal solution for creators and professionals on the move.
High-Performance Memory Cards & Readers
In addition to the ARMOR Series, Lexar also showcased the SILVER PLUS microSD UHS-I Card at the event. Known for its outstanding performance, the SILVER PLUS microSD card delivers maximum read speeds of up to 205MB/s and write speeds of 150MB/s, allowing users to expedite data transfers and capture fast action shots. When paired with the Lexar Professional USB-A/C Dual-Slot Reader, which supports simultaneous reading of SD and microSD cards, users can achieve optimal performance and multitask with ease.
Portable SSD Solutions for Mobile Creators
Lexar also unveiled its Professional Go Portable SSD with Hub and SL500 Portable SSD with Magnetic Set, both of which are designed for mobile creators who need quick, reliable storage solutions on the go. These SSDs offer lightning-fast speeds and are perfect for professionals, especially iPhone users, who need to capture and store 4K ProRes videos while on the move. The Professional Go Portable SSD, which raised over $1 million on Kickstarter, is highly versatile and integrates perfectly with handheld devices, such as DJI Ronin stabilizers, making it an ideal choice for mobile content creators.
Innovative Collaboration with DJI-RETAIL
The partnership between Lexar and DJI-RETAIL brings Lexar’s cutting-edge storage solutions to a broader audience. This partnership is designed to empower content creators, videographers, and professionals in the digital space, providing them with cutting-edge tools that simplify storage and help push the boundaries of creativity. Through this collaboration, Lexar reaffirms its commitment to delivering high-performance, reliable storage solutions to users worldwide, making it easier for them to capture, store, and share their work with confidence.
