Fresha, the world’s leading marketplace and business management platform for the beauty, wellness, and self-care industry, has achieved a groundbreaking milestone in cybersecurity. By integrating proprietary AI and Machine Learning technology, the platform has reduced fraudulent activity by an astounding 99% within just six months. This innovation sets a new benchmark for security, ensuring that businesses and clients using Fresha remain protected from evolving cyber threats.
Next-Level AI Fraud Prevention
Fresha’s AI-driven fraud detection system goes beyond traditional reactive methods by using predictive analytics to identify and block suspicious transactions before they occur. Through advanced transaction scoring, the system monitors multiple parameters to detect fraud, while automated security protocols prevent stolen card transactions and other fraudulent activities. Additionally, Fresha’s secure messaging infrastructure actively prevents phishing scams via SMS and email, safeguarding users at every touchpoint.
By leveraging sophisticated AI models, Fresha ensures that fraudulent behaviour is flagged instantly. Unlike conventional fraud detection methods that rely on manual review, Fresha’s technology automates the entire process, eliminating delays and improving accuracy. The system continuously learns from new threats, adapting to fraudsters’ evolving tactics and staying ahead of potential security breaches.
Uncompromising Security Standards
Beyond fraud prevention, Fresha employs a multi-layered security framework adhering to ISO 27001, HIPAA, and GDPR standards. Real-time vulnerability detection, zero-trust access management, and continuous automated compliance monitoring ensure that every aspect of the platform remains highly secure. By maintaining strict vendor security protocols, Fresha proactively mitigates risks, reinforcing its position as the industry’s safest platform.
Fresha’s commitment to data security extends to payment transactions, where end-to-end encryption ensures that financial details remain protected. Businesses using Fresha’s platform can trust that every payment is securely processed, reducing the risk of chargebacks, unauthorised transactions, and other fraudulent activities.
Collaborating with Cybersecurity Experts
To further enhance its security measures, Fresha has launched a bug bounty program, inviting ethical hackers and security researchers to collaborate on strengthening its infrastructure. Through this initiative, Fresha continuously identifies and addresses potential vulnerabilities, maintaining its reputation for trust and reliability. Security professionals interested in contributing can contact security@fresha.com for details on program guidelines and reward structures.
This collaboration with ethical hackers allows Fresha to stay ahead of cybercriminals by testing its systems against real-world attack scenarios. By working with security experts worldwide, Fresha creates an environment where proactive security measures outpace emerging threats.
Commitment to Business and Client Protection
“As we expand globally, our responsibility to protect businesses and clients grows with us,” said William Zeqiri, Founder & CEO at Fresha. “Fraudsters are becoming more sophisticated, but so are we. Our AI and Machine Learning-driven security systems don’t just respond to fraud—they stop it before it even starts.”
Fresha’s security-first approach not only prevents fraud but also ensures a seamless and efficient experience for over 130,000 partners and millions of users worldwide. By automating security processes, Fresha allows businesses to focus on growth without worrying about financial risks.
Why AI-Driven Fraud Prevention Matters
With global fraud rates on the rise totalling £571 million in UK card payment fraud in 2023 and a projected $91 billion in e-commerce fraud losses by 2028 Fresha’s advanced security measures have never been more essential. Cybercriminals are using increasingly sophisticated techniques to target businesses, making AI-powered security a necessity rather than a luxury.
Fresha’s fraud prevention measures not only protect businesses but also build customer trust. Consumers are more likely to engage with platforms that prioritise security, ensuring long-term loyalty and a positive reputation in the industry.
By continuously evolving its fraud prevention systems, Fresha is leading the industry in setting new standards for security, trust, and reliability.
