Hospitality Digital Services (HDS), a prominent provider of cloud-based digital solutions, has announced a strategic partnership with DNA Payments, a UK-based fintech company. Together, they aim to enhance the payment experience for UK hospitality businesses by introducing a simple, unified payment solution. This collaboration brings cutting-edge functionality to a wide range of hospitality businesses, from hotels and restaurants to pubs, stadiums, and cafés, providing merchants with streamlined, app-less payment options under one integrated system.
Revolutionising Hospitality Payments with Unified Technology
The HDS-DNA Payments partnership enables hospitality businesses to simplify payment processes through a single platform, integrating HDS’s advanced ePOS system with DNA Payments’ robust payment infrastructure. This setup provides a frictionless payment experience, allowing businesses to handle transactions seamlessly and securely. Through this system, merchants can manage payment touchpoints with ease, whether at the table via mobile point-of-sale devices, on fixed countertop terminals, or through self-service kiosks. HDS’s cloud-based ePOS solution ensures a reliable, always-connected experience, unaffected by peak business hours.
With the unified platform, UK hospitality businesses now have access to the latest payment technology in a streamlined package. This enables them to offer popular payment options and mobile terminals for efficient, customer-friendly transactions. Gareth Winterton, CEO of HDS, noted, “We founded HDS five years ago to address the digital challenges faced by hospitality and retail sectors. Our all-in-one SaaS platform offers innovative solutions derived from customer feedback, making it the most comprehensive cloud-based system on the market.”
A Shared Vision for Hospitality Innovation
The collaboration between HDS and DNA Payments represents a shared commitment to innovation in the UK’s hospitality industry. Both companies bring significant expertise in point-of-sale technology, making this partnership uniquely equipped to serve diverse hospitality needs. Nurlan Zhagiparov, Director and Co-Founder of DNA Payments, expressed enthusiasm for the partnership, stating, “Point-of-sale is an area where we’re seeing major advancements in hospitality. Partnering with HDS allows us to deliver integrated solutions tailored to every use case in the industry. Together, we’re supporting UK hospitality brands in enhancing customer experience through efficient, next-generation payment solutions.”
Gareth Winterton echoed this sentiment, highlighting the shared dedication to innovation. “Working with DNA Payments aligns with our vision to innovate within the hospitality sector. Our strengths in point-of-sale technology make this partnership a strong, strategic fit,” he added.
Rolling Out the Future of Payments Across the UK
The unified payment solution is already making an impact, with installations underway across the UK. Early adopters, including football training facilities and community centres, are utilising the new system to offer table-side payments via QR codes. This system enables businesses to provide an enhanced customer experience, allowing patrons to pay conveniently and securely without leaving their seats.
HDS and DNA Payments plan to expand their payment technology across more venues in the coming months, making the innovative solution accessible to hospitality businesses of all sizes. The partnership sets a new standard for payment solutions in the industry, offering a streamlined, robust system that meets the evolving needs of modern hospitality businesses.
By combining DNA Payments’ technical expertise with HDS’s comprehensive ePOS solutions, the partnership promises to transform the hospitality payment landscape. With enhanced payment options, reliable cloud connectivity, and a focus on user experience, HDS and DNA Payments are ready to drive the future of payments in the UK hospitality sector.
