At CES 2025, LG Electronics (LG) introduces an exciting new solution that extends the comfort, convenience, and smart capabilities of its AI Home technology into mobility spaces. The company unveils the “Lifestyle Solution for Mobility” concept vehicle, which highlights the innovative LG Mobility Experience (MX) platform. This revolutionary mobility space solution integrates a suite of LG’s advanced appliances and AI technologies to create a seamless connection between mobility and the AI Home, offering entirely new lifestyle experiences for consumers.
The Future of Mobility: A Seamless Extension of Home
The LG MX platform is redefining the traditional idea of home solutions. By using a modular package system, it transforms the vehicle cabin into an adaptable environment that can function as an extension of the home, a private media lounge, a business workspace, or even a creative studio. This concept provides an array of exciting “Space-as-an-Experience” opportunities, giving potential customers the flexibility to tailor their vehicle spaces to their unique lifestyles. The platform blends modern vehicle design with cutting-edge smart technology to create a personalised, highly functional living experience on the go.
Innovative Features of the MX Platform
The MX platform features a dual-cabin design, which includes a front driver’s cabin and a rear customizable experience space. This dual-cabin design allows users to configure their vehicle’s interior to suit different needs. Whether for work, relaxation, or entertainment, users can divide the space into multifunctional zones or convert it into a hyper-personalised lifestyle area—such as a creator studio, business lounge, or quiet relaxation zone. The modular system enables users to equip the rear cabin with various appliances, providing tailored options based on their specific needs, preferences, and desires.
AI-Driven Lifestyle Services
Powered by LG’s ThinQ ON, the MX platform lets users tailor the conditions inside the vehicle for optimal comfort. The AI-driven system offers personalised lifestyle services, such as managing daily schedules, providing useful information briefings, and even integrating external services like food and beverage ordering, laundry, or hotel bookings. The inclusion of these features enhances the user experience, ensuring that the vehicle becomes a highly functional, connected space that serves a wide range of purposes. It’s more than just a car—it’s an extension of the home.
Expanding Access with Subscription-Based Service
To increase accessibility, LG will offer the MX platform as a subscription service. This flexible model allows a broader audience to experience the platform’s innovative features, making it possible for more consumers to personalise their vehicle spaces. This approach reflects a growing trend in the automotive industry where vehicles are no longer just modes of transportation, but integral parts of a consumer’s lifestyle, helping them maintain comfort, efficiency, and enjoyment wherever they go.
A Preview of the Future at CES 2025
Visitors to LG’s CES 2025 booth will have the opportunity to explore the “Lifestyle Solution for Mobility” experience, which will feature the MX platform. This showcase highlights the future of mobility, where advanced technology meets connected living spaces, bringing together LG’s state-of-the-art appliances and Internet of Things (IoT) devices to create a fully integrated, personalised experience.
Expanding LG’s Vision for the Future
Lyu Jae-cheol, president of the LG Home Appliance Solution Company, commented, “The groundbreaking MX platform embraces the concept of ‘Space-as-an-Experience,’ utilizing LG’s expertise in appliances and AI Home technology to redefine the future of mobility. As we pursue our Zero Labor Home vision, we remain committed to connecting and expanding customer experiences across all aspects of daily life.”
Experience the Future of Mobility
CES 2025 attendees can explore all of LG’s latest innovations, including the MX platform, at LG’s booth (#15004, Las Vegas Convention Center) from January 7-10.
